De Castro Marketing is a is a fully integrated eco luxury marketing agency for hotels and sustainable luxury brands. We fuse data, creative expertise and sustainability specialization to accelerate your brand and maximizing your full potential.
De Castro Marketing stands as the official marketing agency of LUSH, the premium international association of eco luxury boutique hotels.
We strive to disrupt in the luxury hospitality arena through sustainable marketing strategies and an impactful communication that makes things t happen. We are the leading strategic ecoluxury marketing advisory firm, specialized in hospitality sustainable luxury brands.
We are proud members of De Castro Group, a certified sustainability-driven group of companies specialized on hotels and wellness.
We have worked with the C-suite helping top hotel chains to grow in Europe, Middle East, South East Asia and the Caribbean.
De Castro senior team has worked at corporate level for hotel brands as SHANGRI-LA, BANUAN TREE, HYATT, MELIA, KARISMA, SIX SENSES, among others
DE CASTRO eco luxury marketing agency was chosen and awarded by LUSH, the premium international association of luxury sustainable boutique hotels and retreats.
Each project kicks off by establishing a brand’s positioning, and the most impactful creativity stems from a solid strategic foundation. Our strategic efforts encompass thorough brand audits, the development of compelling storytelling, audience segmentation, mapping brand opportunities, conducting competitive analyses, and defining brand values and beliefs.
Brand identity extends beyond just a logo (although we do create beautiful logos!). The development of brand identity includes aspects such as naming, brand architecture, iconography, color and font systems, as well as usage guidelines.
Websites, digital advertising, social media strategy, and creative elements form a core component of our standard client deliverables. These can also include overseeing back-end development, implementing SEO strategy, handling copywriting, and managing e-commerce aspects.
We manage the design and coordination of all print and digital production for a diverse range of brand collateral, sales materials, catalogs, POS environments, unboxing materials, custom packaging design and production, mailers, and specialty presentations.