De Castro Marketing

Noble origin of De Castro surname and its Coat of Arms

The Logo: it is the noble family coat of arms, represented by 6 points organized in 2 columns of 3 points each.

The House of De Castro is one of the oldest noble families of Spain. The first identifiable person associated with this family, considered the founder of the noble house, was Count Fernando Garcia de Hita (1097-1125 AD), a kinsman and vassal of Urraca of Leon and Castile (the Queen of Leon, Castile, and Galicia from 1109-1126 AD).  The original bearer of the name De Castro, which is a local surname, once lived, held land, or was born in one of the places named Castrothe, which is the name of many places in Spain.

The place-name Castro is derived from the Latin word “castrum,” which means “fortress.” During the Reconquista, there were numerous fortresses in the Iberian Peninsula that were used as a refuge for the Christian troops who fought against the Muslim moors. The fortresses also protected the civilian population and the new settlers in the area.

The Meaning of the Symbol: Unveiling the Essence of DE CASTRO marketing

Welcome to De Castro marketing, where hospitality brands meet sustainability, and each experience is a harmonious dance between indulgence and green values.


At the heart of our brand lies the 6 circles of the family coat of arms, which also happens to to be a symbol deeply rooted in the rich tapestry of Mayan culture: the number 6 is a representation of balance and connection in the ancient Mayan language.


De Castro heritage meet the Mayan Legacy: a symbol of harmony

In the sacred script of the Mayans, the number 6 embodies a profound significance—a balance between the spiritual and earthly realms, a unity of opposites, and a harmonious coexistence with nature. It is a reminder of the interconnectedness that defines our world—a philosophy that forms the bedrock of Six Senses Tulum.

The unfolding tale

Picture the ancient city of Tulum, where the echoes of Mayan wisdom reverberate through time. In this timeless landscape, De Castro marketing was conceived as an embodiment of the Mayan philosophy of balance. Our shared symbol, the number 6 in Mayan script, encapsulates the essence of our agency, serving as a guiding light in our journey towards a sustainable, luxurious future.

Eco-luxury redefined

DE CASTRO marketing isn’t just a marketing agency; it’s a commitment to a new era of luxury—one that seamlessly intertwines opulence with ecological responsibility. We believe in the power of six senses, awakening not just the five senses that guide us through the physical world but also a sixth sense, an innate understanding of our responsibility to the planet.

The Symbol in our work

As you navigate through our website, you’ll find the symbolic number 6 woven into the fabric of our design philosophy, our eco-conscious strategies, and our dedication to crafting compelling narratives for our clients. It represents a promise—to our clients, our partners, and the Earth—that every campaign we create is a step towards a sustainable, balanced future.

Our pledge

De Castro marketing invites you to embark on a journey where luxury and ecology coalesce, where the number 6 is not just a symbol but a guiding principle. Join us as we redefine eco-luxury, one campaign at a time, and immerse yourself in a world where opulence harmonizes with responsibility.

Experience the symbiotic blend of luxury and sustainability. Experience De Castro eco luxury marketing agency.

Sustainability in Every Wave: The waves in our emblem are more than just symbols; they embody the ripple effect of our actions. From the sourcing of local, organic produce to the implementation of energy-efficient technologies, we believe in making waves of positive change. Our commitment is not just to our guests, but to the communities we inhabit and the planet we share.

Beyond Boundaries: Values are universal, transcending borders and boundaries. Our commitment to sustainability knows no limits, and we strive to inspire a global movement toward responsible luxury. As you step into our eco-luxury hotels, you become part of a community dedicated to making a difference, where your choices have a positive impact on the world.

Harmony in every sense with De Castro marketing, the official eco luxury hotels marketing agency.

At De Castro marketing, we transcend the ordinary to redefine the meaning of eco-luxury, weaving a narrative that harmonizes cultural authenticity, sustainability, and the core human experience

Our emblem, an uplifting figure framed by concentric circles and waves, isn’t just a symbol; it’s a visual representation that aligns with the six senses, connecting the essence of human experience with the magic of Tulum.

1. VISION: In Tulum, where ancient Mayan ruins meet the turquoise embrace of the Caribbean Sea, every view is a masterpiece. Our logo, with its concentric circles and waves, mirrors the vistas that unfold at De Castro marketing – a visual feast that captures the soul.

2. SOUND: Listen closely, and you’ll hear the whispers of the wind through the lush jungles, the rhythmic waves caressing the shore. The gentle waves in our emblem echo the harmonious melody that envelops our eco-luxury haven, where nature’s symphony is the soundtrack of serenity.

3. TASTE: Indulgence takes on a new meaning at De Castro marketing. Our commitment to sustainable, locally sourced cuisine connects you to the flavors of the region. Every bite is a journey through the rich tapestry of Tulum’s culinary heritage, leaving your palate enchanted and satisfied.

4. TOUCH: Feel the warmth of the sun on your skin, the softness of fine linens, the cool touch of a refreshing breeze. Our emblem’s figure, arms raised in a pledge, reflects the tactile luxury that defines your experience. Every touch, every texture is designed for your comfort and delight.

5. SMELL: Close your eyes, and inhale the scents of Tulum – the salty sea breeze, the earthy aromas of the jungle, and the fragrant blooms that adorn our surroundings. Our emblem’s figure, surrounded by the concentric circles, encapsulates the aromatic journey that accompanies your stay.

6. INTUITION: Beyond the traditional senses lies a sixth sense – intuition, an inner knowing. The pledge represented by our emblem is a call to connect with your inner self, to embrace the intangible magic that Tulum offers. It’s an invitation to trust your instincts and embark on a journey of self-discovery.

Let’s Get to Know Each Other


Drop us a note with your question or enquiry and we will find the answer!

Playa del Carmen (Mexico), Granada (Spain)