The Logo: it is the noble family coat of arms, represented by 6 points organized in 2 columns of 3 points each.
The House of De Castro is one of the oldest noble families of Spain. The first identifiable person associated with this family, considered the founder of the noble house, was Count Fernando Garcia de Hita (1097-1125 AD), a kinsman and vassal of Urraca of Leon and Castile (the Queen of Leon, Castile, and Galicia from 1109-1126 AD). The original bearer of the name De Castro, which is a local surname, once lived, held land, or was born in one of the places named Castrothe, which is the name of many places in Spain.
The place-name Castro is derived from the Latin word “castrum,” which means “fortress.” During the Reconquista, there were numerous fortresses in the Iberian Peninsula that were used as a refuge for the Christian troops who fought against the Muslim moors. The fortresses also protected the civilian population and the new settlers in the area.
At the heart of our brand lies the 6 circles of the family coat of arms, which also happens to to be a symbol deeply rooted in the rich tapestry of Mayan culture: the number 6 is a representation of balance and connection in the ancient Mayan language.
Sustainability in Every Wave: The waves in our emblem are more than just symbols; they embody the ripple effect of our actions. From the sourcing of local, organic produce to the implementation of energy-efficient technologies, we believe in making waves of positive change. Our commitment is not just to our guests, but to the communities we inhabit and the planet we share.
Beyond Boundaries: Values are universal, transcending borders and boundaries. Our commitment to sustainability knows no limits, and we strive to inspire a global movement toward responsible luxury. As you step into our eco-luxury hotels, you become part of a community dedicated to making a difference, where your choices have a positive impact on the world.
Harmony in every sense with De Castro marketing, the official eco luxury hotels marketing agency.
At De Castro marketing, we transcend the ordinary to redefine the meaning of eco-luxury, weaving a narrative that harmonizes cultural authenticity, sustainability, and the core human experience.
Our emblem, an uplifting figure framed by concentric circles and waves, isn’t just a symbol; it’s a visual representation that aligns with the six senses, connecting the essence of human experience with the magic of Tulum.