The speed of business today requires that a company make the moves needed – right now – in order to stay competitive and protect market share. Not every company has the resources to hire a full-time Chief Marketing Officer (CMO). Fortunately, at DE CASTRO, eco luxury marketing agency, we have Chief Marketing Officers available to you right now to focus on your business growth –easing the burden of searching for the right resource at the right time. As a change catalyst, your Virtual CMO will get to work on your marketing stack, helping you to lower your customer acquisition costs while bringing your marketing vision to life.
Enterprises are increasingly managing remote and distributed teams, particularly since the pandemic, when remote and virtual work finally became legitimized in every industry. Chief Outsiders Virtual CMOs are particularly adept at accommodating colleagues’ auditory and visual learning styles, an important skill in a now Zoom/Microsoft Teams-centered world. They also tend to have high emotional IQs, which makes them highly effective at mentoring and building marketing teams, and working with other groups in your company to put your idealized marketing stack in place. With their extensive experience, they are prepared to hit the ground running and get your team aligned to get results quickly.
You need not limit yourself to a local marketing resource when it comes to generating leads, crafting targeted messaging, and leading your digital transformation. In a world of global business, location need not be a factor anymore; you can hire a remote CMO (Chief Marketing Officer) on a fractional basis from De Castro marketing agency who is skilled and experienced in providing marketing consulting services. Their deep understanding of your market can help you achieve your marketing goals without the need for physical presence. With their advanced marketing tools and capabilities, a De Castro marketing CMO can be a passionate advocate for your company, leading strategy and research, helping to develop your internal talent, providing temporary project management, leading a marketing process audit, and, perhaps most critically, leading through change. Our remote CMOs are ready to invest in your brand virtually, embedding with your C-level team, and overseeing your marketing resources to develop a growth-oriented go-to-market plan.
A virtual CMO is a change catalyst and business growth expert who is available to dispense C-level insights, suggest advertising strategies, and oversee process improvement by virtual engagement.
Virtual CMOs typically are compensated via monthly retainer, based on a percentage of the CMO’s time you are requiring and multiplied by the number of months they’ll be involved in the engagement.
A virtual CMO agency such as the service offered by De Castro marketing agency is the quickest way to hire a CMO to serve as a senior marketing leader who aligns with your C-suite and executive management. De Castro does the heavy lifting of ensuring that you are hiring a fractional CMO who has achieved excellence in marketing leadership, who has delivered proven results, and who can align with your green values.
You likely need a virtual CMO if you are experiencing growing pains or competitive pressures that need immediate attention. Also, if you are entering a new market, you may find your existing marketing engine to be less productive. CEOs tend to hire virtual marketing consultants when they reach an inflection point – realizing that they are spending a lot of money on marketing, but unsure of, or unable to measure, ROI.
A Virtual CMO has responsibility for the strategic growth plan of the company, and for the support of that growth roadmap through the marketing engine. They’re also charged with building that engine with the appropriate resources and tactics, overseeing the execution, and scaling the business for growth.
When hiring a virtual CMO, you should expect a level of expertise and insights that is greater than what you currently have on your team. Look for a marketing growth strategist that understands your industry, with skills and experiences that align well with your business, and the industries and markets in which you compete.
A virtual CMO is adept at high-level strategies and will help you to develop marketing campaigns, manage external marketing agencies, oversee sales enablement programs, spearhead branding efforts, and execute product launches, demand generation campaigns, and channel marketing initiatives.