Sustainable marketing is a strategic and responsible approach that focuses on promoting products and services while simultaneously addressing environmental and social concerns. At De Castro Marketing Agency, we understand that traditional marketing practices may fall short in today’s eco-conscious landscape. Sustainable marketing, for us, is not just a trend but a fundamental shift towards responsible hotel practices.
In essence, sustainable marketing involves creating campaigns and initiatives that highlight a brand’s commitment to environmental stewardship, social responsibility, and ethical business practices. It goes beyond promotion, aiming to build a positive impact on the planet and society.
We are the official marketing agency of LUSH, the international association of luxury sustainable boutique hotels and retreats. We work closely with eco-luxury hotels to craft narratives that not only showcase the opulence of their offerings but also emphasize their dedication to sustainable and ethical principles.
At the core of each social platform are real individuals, and that’s our primary focus. We invest time in comprehending your brand narrative and the requirements of your audience. The result is an genuine social media marketing strategy that impact your target.
– MARKET RESEARCH
– COMPETITORS ANALYSIS
– BRAND ASSESMENT
We familiarize ourselves with your business objectives and priorities to form a well-informed perspective and initiate the development of a strategy. With a wealth of expertise spanning 20 years in eco luxury hospitality, we will assist you in your journey on Twitter, LinkedIn, Facebook, Pinterest, and Instagram.
– GOALS DEFINITION
– CHANNEL SELECTION & CALENDAR
– VISUALS & COPY
Supervising your paid social campaigns is a time-consuming task. That’s why we handle the substantial workload on your behalf. We review your campaign metrics on a weekly basis to ensure the effectiveness of our strategy. To optimize ROI, we consistently conduct A/B tests and make adjustments to the advertisements.
– TRACKING IMPLEMENTATIONS
– DATA BASED OPTIMIZATIONS
Define and emphasize the eco-luxury hotel’s unique sustainable values. Craft a strategic brand alignment that resonates with the environmental consciousness of today’s travelers, setting the foundation for authentic and impactful messaging.
Conduct targeted audience analysis to identify and understand segments with a strong affinity for sustainable practices. Tailor marketing strategies to specifically appeal to these conscious consumers, ensuring a deeper and more meaningful connection with the brand.
Develop and communicate a compelling narrative that highlights the hotel’s dedication to sustainability. Utilize captivating visuals and emotionally resonant content across various platforms to authentically convey the brand’s commitment to environmental responsibility.
Optimize the digital presence of the eco-luxury hotel with sustainability in mind. Implement eco-friendly web design, engage in content marketing that emphasizes sustainable initiatives, and leverage social media platforms to amplify the brand’s dedication to environmental stewardship.
Establish a feedback loop for ongoing improvement and community engagement. Regularly reassess environmental practices, update marketing strategies based on shifting consumer expectations, and actively participate in local and global sustainability initiatives to foster a sense of community and responsibility.